Free Tools

Loyalty & Retention Calculators

Free calculators to measure the impact of customer loyalty on your business. Track the metrics that matter most for sustainable growth.

Customer Retention Rate

Measure how well your business retains customers over a given period. Essential for understanding customer loyalty.

((End - New) / Start) × 100
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Repeat Purchase Rate

Calculate what percentage of your customers make more than one purchase. Key metric for loyalty programme success.

(Repeat Customers / Total) × 100
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Customer Lifetime Value

Calculate the total revenue you can expect from a customer throughout your relationship. Includes loyalty programme impact.

Avg Purchase × Frequency × Lifespan
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Loyalty Programme ROI

Calculate the return on investment from your loyalty programme. Measure the financial impact of your customer loyalty initiatives.

((Revenue - Cost) / Cost) × 100
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Why These Metrics Matter

1

Retention drives profitability

Increasing retention by just 5% can boost profits by 25-95%.

2

Repeat customers spend more

Repeat customers spend 67% more than first-time buyers.

3

CLV guides smart spending

Know how much you can afford to spend acquiring each customer.

4

ROI justifies investment

Measure the true financial impact of your loyalty initiatives.

Ready to improve your metrics?

Stampet helps local businesses increase retention by up to 35% with easy-to-use digital loyalty cards. Start free today.

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