Free Calculator
Loyalty Programme ROI Calculator
Calculate the return on investment from your loyalty programme to measure its financial impact.
Formula
ROI = ((Revenue Increase - Total Programme Cost) / Total Programme Cost) × 100Additional revenue generated by loyalty members vs non-members
Software fees, marketing, staff time, etc.
Cost of free items, discounts, and rewards given out
How to Maximise Programme ROI
- Increase member spending: Offer bonus points for higher purchases
- Reduce reward costs: Use percentage-off rewards instead of free items
- Lower operating costs: Use digital solutions like Stampet with free plans