Free Calculator

Customer Lifetime Value Calculator

Calculate the total revenue you can expect from a customer throughout your relationship.

Formula
CLV = Average Purchase Value × Purchase Frequency × Customer Lifespan

Average amount spent per transaction

Number of purchases per year

Average years a customer stays with you

How to Increase Customer Lifetime Value

  • Increase average purchase: Reward higher spending with bonus points
  • Boost frequency: Use stamp cards to encourage regular visits
  • Extend lifespan: Win-back campaigns recover lapsed customers
Maximise CLV with Stampet