Digital Loyalty Cards That Work
Paper loyalty cards are dying. Discover why 73% of customers prefer digital programmes, and how to choose the right loyalty model for your business.
Free tier available · No credit card required · 5-minute setup
What is a Digital Loyalty Card?
A digital loyalty card is the modern evolution of paper punch cards and stamp programmes. Instead of carrying physical cards, customers access their rewards through their smartphone— either via Apple Wallet, Google Wallet, or a simple QR code.
Every purchase is tracked automatically. Customers see their progress in real-time. And you get valuable insights into who your customers are and how they behave.
Digital card in Apple/Google Wallet
Always accessible, never forgotten
Why Digital Beats Paper Every Time
Paper loyalty cards served businesses well for decades. But in a mobile-first world, they're holding you back. Here's the head-to-head comparison.
The verdict is clear: digital loyalty cards outperform paper in every measurable way.
Make the switch todayChoose Your Loyalty Model
Three proven programme types, each with unique psychology and best-fit use cases. Many successful businesses combine multiple models.
Stamp Cards
The classic, modernised
Digital version of the traditional punch card. Customers earn stamps with each purchase and redeem a reward after collecting a set number. Simple, familiar, and highly effective.
Visual progress towards a tangible goal creates anticipation and commitment
Points Programmes
Flexible rewards currency
Customers earn points based on spend (e.g., 1 point per £1). Points can be redeemed for various rewards, giving customers choice and encouraging higher spending to reach point thresholds.
Accumulated value creates switching costs and encourages consolidating purchases
Tiered Programmes
Status and exclusivity
Customers unlock higher status tiers based on cumulative spending or visits. Each tier offers better benefits, creating aspirational goals and rewarding your best customers.
Status recognition and fear of losing achieved benefits drive continued loyalty
Not sure which model fits your business? Stampet supports all three—start with one and evolve.
Try All Programme Types FreeThe Psychology of Loyalty
Understanding why loyalty programmes work helps you design more effective rewards. These principles are backed by decades of behavioural research.
Endowed Progress Effect
Customers given a head start (e.g., 2 stamps already on a 12-stamp card) are 82% more likely to complete the card than those starting from zero on a 10-stamp card.
Give new members 1-2 welcome stamps to trigger this effect
Loss Aversion
People feel losses twice as strongly as equivalent gains. Expiring points or 'use it or lose it' offers create urgency that drives action.
Send 'Your points expire in 7 days' notifications
Variable Rewards
Unpredictable rewards (surprise bonuses, mystery offers) create dopamine spikes that are more engaging than predictable rewards alone.
Add occasional bonus stamps or surprise rewards
Social Proof
Seeing others participate validates the decision to join. '5,000 members and counting' signals that the programme is worth joining.
Display member counts and testimonials prominently
Goal Gradient Effect
Effort accelerates as people approach a goal. Customers visit more frequently when they're 8/10 stamps than when they're 2/10.
Remind customers when they're close to a reward
Reciprocity
When given something of value, people feel obligated to return the favour. Free rewards create goodwill that translates to loyalty.
Offer a welcome reward just for signing up
Measuring Loyalty Programme ROI
What gets measured gets managed. These are the key metrics to track and the benchmarks to aim for.
Customer Retention Rate
Percentage of customers who return within a defined period
(Returning Customers / Total Customers) × 100Repeat Purchase Rate
Percentage of customers who make more than one purchase
(Customers with 2+ purchases / Total Customers) × 100Customer Lifetime Value
Total revenue expected from a customer over their relationship
Avg. Purchase × Purchase Frequency × Customer LifespanProgramme ROI
Return on investment for your loyalty programme
(Revenue from Members - Programme Cost) / Programme Cost × 100Average ROI: 4.9× Return on Investment
For every £1 invested in a well-designed loyalty programme, businesses see an average return of £4.90 in increased revenue and reduced acquisition costs.
See Detailed ROI CalculationsWhy Choose Stampet
Purpose-built for UK small businesses. All the power, none of the complexity.
5-Minute Setup
No technical skills required. Create your first digital loyalty card before your coffee gets cold.
Apple & Google Wallet
Customers add your card to their mobile wallet with one tap. Always accessible, never forgotten.
One Universal QR
Unique to Stampet: customers use one QR code everywhere. Simplicity drives participation.
All Programme Types
Stamps, points, tiers—or combine them. Start simple and evolve as your business grows.
Real-Time Analytics
See who's visiting, what's working, and where to improve. Data that drives decisions.
Free to Start
Launch your digital loyalty programme with zero cost. Upgrade only when you're ready.
Frequently Asked Questions
Everything you need to know about digital loyalty cards.
Ready to Go Digital?
Create your first digital loyalty card in under 5 minutes. Free to start, no credit card required.
Join thousands of UK businesses already using Stampet