Gym & Fitness Loyalty Program
Rewarding every rep
Gym memberships have notoriously high churn rates. A loyalty program adds an extra layer of motivation—beyond fitness goals, members earn rewards that make every workout more valuable and every membership renewal easier to justify.
Why Gyms Need Digital Loyalty
Combat high churn
Gym memberships see 50%+ annual churn. Loyalty creates additional reasons to stay.
Reward attendance, not just membership
Members who actually show up are more likely to renew. Reward visits, not just payments.
Secondary revenue
Loyal members buy more PT sessions, supplements, and classes.
Challenges Gyms & Fitness Centres Face—and How Stampet Helps
Common Challenges
New Year resolution dropoffs
January signups often quit by March. Loyalty programs help maintain momentum.
Competition on price
Budget gyms compete on price alone. Loyalty adds value beyond facilities.
Passive members
Members who don't attend still pay, but eventually cancel. Encourage attendance.
How Stampet Helps
Check-in rewards
Earn stamps just for showing up. Rewards the behavior that drives retention.
Class attendance bonuses
Extra points for attending group classes—fills classes and builds community.
Personal training incentives
Reward PT purchases and package renewals with bonus points.
Example Loyalty Programs for Gyms & Fitness Centres
Here are proven loyalty program ideas that work perfectly for gyms & fitness centres.
Workout Rewards
Stamp per visit
"1 stamp per gym visit. 20 stamps = free PT session or merchandise."
Class Champion
Group fitness focus
"Attend 10 classes, get 1 free. Encourages class participation."
Consistency King
Weekly challenges
"Visit 3+ times per week for a month = £10 shop credit."
Perfect For These Gym & Fitness Types
Frequently Asked Questions
Power Up Your Gym Loyalty
Reduce churn and reward your most dedicated members. Free to start.
No credit card required · Go live in under 5 minutes