Florist Loyalty Program

Bloom customer relationships

Flowers mark life's moments—birthdays, anniversaries, celebrations, and condolences. A loyalty program ensures that when these moments arise, customers think of your shop first, every time.

£42
average order value
UK florists
3.2
occasions per year
average customer
78%
prefer local florists
for personal occasions
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Why Florists Need Digital Loyalty

1

Capture recurring occasions

Birthdays and anniversaries happen every year. Loyalty ensures customers return for each one.

2

High emotional value

Flowers are personal. A loyalty relationship adds another layer of trust and appreciation.

3

Compete with online

Online flower delivery is convenient. Loyalty programs give local florists an edge.

Challenges Florists Face—and How Stampet Helps

Common Challenges

Infrequent purchases

Most customers buy flowers occasionally. The program must maintain connection between purchases.

Seasonal peaks

Valentine's Day, Mother's Day, and Christmas dominate. Loyalty helps year-round engagement.

Gift purchases

Many buyers are purchasing for others. Program should reward the buyer.

How Stampet Helps

Occasion reminders

Help customers remember important dates with gentle reminders.

Spend-based points

Bouquet sizes vary. Points per pound ensures fair earning.

Gift-giver rewards

The person buying earns, even when the flowers go to someone else.

Example Loyalty Programs for Florists

Here are proven loyalty program ideas that work perfectly for florists.

1

Bloom Rewards

Points on every purchase

"Earn 1 point per £1. 50 points = £5 off. Works for any occasion."

2

Occasion Club

For regular gift-givers

"5 occasions = 10% off your next order. Rewards consistent customers."

3

Subscription Bonus

Weekly flower deliveries

"Extra stamps for subscription customers. Encourages regular deliveries."

Perfect For These Florist Types

High street floristsWedding floristsEvent floral designersFlower subscription servicesGarden centre florists

Frequently Asked Questions

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