---
title: "Repeat Purchase Rate Calculator - Free Tool | Stampet"
description: "Calculate your repeat purchase rate instantly. Free calculator to measure what percentage of customers make more than one purchase."
url: "https://stampet.com/tools/repeat-purchase-calculator"
image: "https://stampet.com/og-image.png"
---

Free Calculator

# Repeat Purchase Rate Calculator

Measure what percentage of your customers make more than one purchase.

Formula

`Repeat Purchase Rate = (Customers with 2+ Purchases / Total Customers) × 100`

Customers with 2+ Purchases

Total Unique Customers

Calculate Repeat Purchase Rate

## How to Increase Repeat Purchases

-   Create a stamp card programme (buy 9, get 1 free)
-   Send "one stamp away" notifications to drive urgency
-   Offer bonus points on second purchases

[Boost repeat purchases with Stampet](https://portal.stampet.com/signup)

```json
{"@context":"https://schema.org","@type":"Organization","name":"Stampet","url":"https://stampet.com","logo":"https://stampet.com/logo.svg","description":"Turn first-time visitors into loyal regulars. Digital stamp cards and points programs that customers actually use.","email":"support@stampet.com","foundingDate":"2025","address":{"@type":"PostalAddress","addressLocality":"London","addressRegion":"England","addressCountry":"GB"},"areaServed":{"@type":"Country","name":"United Kingdom"},"sameAs":["https://x.com/stampetapp","https://instagram.com/stampetapp","https://linkedin.com/company/stampetapp"]}
```

```json
{"@context":"https://schema.org","@type":"SoftwareApplication","name":"Stampet","applicationCategory":"BusinessApplication","operatingSystem":"iOS, Android, Web","description":"Turn first-time visitors into loyal regulars. Digital stamp cards and points programs that customers actually use.","url":"https://stampet.com","downloadUrl":"https://apps.apple.com/us/app/stampet-digital-loyalty-card/id6758581424","offers":[{"@type":"Offer","name":"Free","price":"0","priceCurrency":"GBP","description":"1 programme, unlimited scans, wallet integration, 500 push sends per month"},{"@type":"Offer","name":"Starter","price":"9.99","priceCurrency":"GBP","priceSpecification":{"@type":"UnitPriceSpecification","price":"9.99","priceCurrency":"GBP","billingDuration":"P1M"},"description":"Multiple programmes, custom card design, online booking, 2 locations, 5,000 push sends per month"},{"@type":"Offer","name":"Professional","price":"29.99","priceCurrency":"GBP","priceSpecification":{"@type":"UnitPriceSpecification","price":"29.99","priceCurrency":"GBP","billingDuration":"P1M"},"description":"Advanced analytics, smart campaigns, 10 locations, 25,000 push sends per month"}],"publisher":{"@type":"Organization","name":"Stampet","url":"https://stampet.com"}}
```

```json
{"@context":"https://schema.org","@type":"WebSite","name":"Stampet","url":"https://stampet.com","description":"Turn first-time visitors into loyal regulars. Digital stamp cards and points programs that customers actually use.","inLanguage":"en-GB","publisher":{"@type":"Organization","name":"Stampet","url":"https://stampet.com"}}
```

```json
{"@context":"https://schema.org","@type":"WebApplication","name":"Repeat Purchase Rate Calculator","description":"Calculate your repeat purchase rate instantly","applicationCategory":"BusinessApplication","operatingSystem":"Any","offers":{"@type":"Offer","price":"0","priceCurrency":"GBP"},"provider":{"@type":"Organization","name":"Stampet","url":"https://stampet.com"}}
```