---
title: "Customer Lifetime Value (CLV) Calculator - Free Tool | Stampet"
description: "Calculate customer lifetime value instantly. Free CLV calculator to measure the total revenue you can expect from a customer relationship."
url: "https://stampet.com/tools/customer-lifetime-value-calculator"
image: "https://stampet.com/og-image.png"
---

Free Calculator

# Customer Lifetime Value Calculator

Calculate the total revenue you can expect from a customer throughout your relationship.

Formula

`CLV = Average Purchase Value × Purchase Frequency × Customer Lifespan`

Average Purchase Value (£)

Average amount spent per transaction

Purchase Frequency (per year)

Number of purchases per year

Customer Lifespan (years)

Average years a customer stays with you

Calculate Customer Lifetime Value

## How to Increase Customer Lifetime Value

-   **Increase average purchase:** Reward higher spending with bonus points
-   **Boost frequency:** Use stamp cards to encourage regular visits
-   **Extend lifespan:** Win-back campaigns recover lapsed customers

[Maximise CLV with Stampet](https://portal.stampet.com/signup)

```json
{"@context":"https://schema.org","@type":"Organization","name":"Stampet","url":"https://stampet.com","logo":"https://stampet.com/logo.svg","description":"Turn first-time visitors into loyal regulars. Digital stamp cards and points programs that customers actually use.","email":"support@stampet.com","foundingDate":"2025","address":{"@type":"PostalAddress","addressLocality":"London","addressRegion":"England","addressCountry":"GB"},"areaServed":{"@type":"Country","name":"United Kingdom"},"sameAs":["https://x.com/stampetapp","https://instagram.com/stampetapp","https://linkedin.com/company/stampetapp"]}
```

```json
{"@context":"https://schema.org","@type":"SoftwareApplication","name":"Stampet","applicationCategory":"BusinessApplication","operatingSystem":"iOS, Android, Web","description":"Turn first-time visitors into loyal regulars. Digital stamp cards and points programs that customers actually use.","url":"https://stampet.com","downloadUrl":"https://apps.apple.com/us/app/stampet-digital-loyalty-card/id6758581424","offers":[{"@type":"Offer","name":"Free","price":"0","priceCurrency":"GBP","description":"1 programme, unlimited scans, wallet integration, 500 push sends per month"},{"@type":"Offer","name":"Starter","price":"9.99","priceCurrency":"GBP","priceSpecification":{"@type":"UnitPriceSpecification","price":"9.99","priceCurrency":"GBP","billingDuration":"P1M"},"description":"Multiple programmes, custom card design, online booking, 2 locations, 5,000 push sends per month"},{"@type":"Offer","name":"Professional","price":"29.99","priceCurrency":"GBP","priceSpecification":{"@type":"UnitPriceSpecification","price":"29.99","priceCurrency":"GBP","billingDuration":"P1M"},"description":"Advanced analytics, smart campaigns, 10 locations, 25,000 push sends per month"}],"publisher":{"@type":"Organization","name":"Stampet","url":"https://stampet.com"}}
```

```json
{"@context":"https://schema.org","@type":"WebSite","name":"Stampet","url":"https://stampet.com","description":"Turn first-time visitors into loyal regulars. Digital stamp cards and points programs that customers actually use.","inLanguage":"en-GB","publisher":{"@type":"Organization","name":"Stampet","url":"https://stampet.com"}}
```

```json
{"@context":"https://schema.org","@type":"WebApplication","name":"Customer Lifetime Value Calculator","description":"Calculate customer lifetime value (CLV) instantly","applicationCategory":"BusinessApplication","operatingSystem":"Any","offers":{"@type":"Offer","price":"0","priceCurrency":"GBP"},"provider":{"@type":"Organization","name":"Stampet","url":"https://stampet.com"}}
```