---
title: "Free Loyalty & Retention Calculators - Business Tools | Stampet"
description: "Free calculators to measure customer loyalty and retention. Calculate CLV, retention rate, repeat purchase rate, and programme ROI for your business."
url: "https://stampet.com/tools"
image: "https://stampet.com/og-image.png"
---

Free Tools

# Loyalty & Retention Calculators

Free calculators to measure the impact of customer loyalty on your business. Track the metrics that matter most for sustainable growth.

[

## Loyalty Card Designer

Design a beautiful digital loyalty card for your business. Choose colours, icons, and themes, then see a live preview before you launch.

Colours · Icons · Themes

Design Your Card

](/tools/loyalty-card-designer)[

## Customer Retention Rate

Measure how well your business retains customers over a given period. Essential for understanding customer loyalty.

((End - New) / Start) × 100

Use Calculator

](/tools/retention-rate-calculator)[

## Repeat Purchase Rate

Calculate what percentage of your customers make more than one purchase. Key metric for loyalty programme success.

(Repeat Customers / Total) × 100

Use Calculator

](/tools/repeat-purchase-calculator)[

## Customer Lifetime Value

Calculate the total revenue you can expect from a customer throughout your relationship. Includes loyalty programme impact.

Avg Purchase × Frequency × Lifespan

Use Calculator

](/tools/customer-lifetime-value-calculator)[

## Loyalty Programme ROI

Calculate the return on investment from your loyalty programme. Measure the financial impact of your customer loyalty initiatives.

((Revenue - Cost) / Cost) × 100

Use Calculator

](/tools/programme-roi-calculator)

## Why These Metrics Matter

1

### Retention drives profitability

Increasing retention by just 5% can boost profits by 25-95%.

2

### Repeat customers spend more

Repeat customers spend 67% more than first-time buyers.

3

### CLV guides smart spending

Know how much you can afford to spend acquiring each customer.

4

### ROI justifies investment

Measure the true financial impact of your loyalty initiatives.

## Ready to improve your metrics?

Stampet helps local businesses increase retention by up to 35% with easy-to-use digital loyalty cards. Start free today.

[Get Started Free](https://portal.stampet.com/signup)

```json
{"@context":"https://schema.org","@type":"Organization","name":"Stampet","url":"https://stampet.com","logo":"https://stampet.com/logo.svg","description":"Turn first-time visitors into loyal regulars. Digital stamp cards and points programs that customers actually use.","email":"support@stampet.com","foundingDate":"2025","address":{"@type":"PostalAddress","addressLocality":"London","addressRegion":"England","addressCountry":"GB"},"areaServed":{"@type":"Country","name":"United Kingdom"},"sameAs":["https://x.com/stampetapp","https://instagram.com/stampetapp","https://linkedin.com/company/stampetapp"]}
```

```json
{"@context":"https://schema.org","@type":"SoftwareApplication","name":"Stampet","applicationCategory":"BusinessApplication","operatingSystem":"iOS, Android, Web","description":"Turn first-time visitors into loyal regulars. Digital stamp cards and points programs that customers actually use.","url":"https://stampet.com","downloadUrl":"https://apps.apple.com/us/app/stampet-digital-loyalty-card/id6758581424","offers":[{"@type":"Offer","name":"Free","price":"0","priceCurrency":"GBP","description":"1 programme, unlimited scans, wallet integration, 500 push sends per month"},{"@type":"Offer","name":"Starter","price":"9.99","priceCurrency":"GBP","priceSpecification":{"@type":"UnitPriceSpecification","price":"9.99","priceCurrency":"GBP","billingDuration":"P1M"},"description":"Multiple programmes, custom card design, online booking, 2 locations, 5,000 push sends per month"},{"@type":"Offer","name":"Professional","price":"29.99","priceCurrency":"GBP","priceSpecification":{"@type":"UnitPriceSpecification","price":"29.99","priceCurrency":"GBP","billingDuration":"P1M"},"description":"Advanced analytics, smart campaigns, 10 locations, 25,000 push sends per month"}],"publisher":{"@type":"Organization","name":"Stampet","url":"https://stampet.com"}}
```

```json
{"@context":"https://schema.org","@type":"WebSite","name":"Stampet","url":"https://stampet.com","description":"Turn first-time visitors into loyal regulars. Digital stamp cards and points programs that customers actually use.","inLanguage":"en-GB","publisher":{"@type":"Organization","name":"Stampet","url":"https://stampet.com"}}
```

```json
{"@context":"https://schema.org","@type":"CollectionPage","name":"Free Loyalty & Retention Calculators","description":"Free calculators to measure customer loyalty and retention metrics","provider":{"@type":"Organization","name":"Stampet","url":"https://stampet.com"},"hasPart":[{"@type":"WebApplication","name":"Customer Retention Rate Calculator","url":"https://stampet.com/tools/retention-rate-calculator"},{"@type":"WebApplication","name":"Repeat Purchase Rate Calculator","url":"https://stampet.com/tools/repeat-purchase-calculator"},{"@type":"WebApplication","name":"Customer Lifetime Value Calculator","url":"https://stampet.com/tools/customer-lifetime-value-calculator"},{"@type":"WebApplication","name":"Loyalty Programme ROI Calculator","url":"https://stampet.com/tools/programme-roi-calculator"},{"@type":"WebApplication","name":"Loyalty Card Designer","url":"https://stampet.com/tools/loyalty-card-designer"}]}
```